Pawndora - Website Development

Design and development of a responsive website.

Dec 2024 - Jan 2025
Pawndora - Website Development - Hero Image

Overview

The project involved developing and launching a public-facing website featuring a responsive landing page and a natural language generative AI chatbot powered by the Gemini API. The core goal was to create a fast, engaging, and functional platform that would allow the client to begin onboarding users and showcasing the platform's capabilities, even before the full simulation trading experience was ready.

Aim & Role

Objectives

  • Deliver a responsive, production-ready MVP website within 1 month
  • Integrate a functional generative AI chatbot using Gemini API
  • Ensure smooth collaboration across design, development, and blockchain expertise
  • Provide the client with a scalable foundation for onboarding and marketing.

My Role

As the Project Manager & Team Lead, I led a remote cross-functional team consisting of frontend and backend web developers, UI/UX product designer, and blockchain developer (Web3 Subject Matter Expert). We worked in structured weekly sprints using the Scrum framework, with clearly defined goals, sprint demos, and client-facing updates.

Process & Methodology

  • Defined and prioritized requirements using the MoSCoW method, ensuring that critical functionality (AI chatbot, responsive UI, and content flow) was delivered first
  • Scoped the MVP timeline and milestones to align with the client's go-to-market goals
  • Led sprint planning, stand-ups, demos, and retrospectives
  • Ensured that tasks were aligned with sprint goals and tracked to completion
  • Actively removed blockers and unblocked developers to maintain team velocity
  • Maintained a consistent feedback loop through sprint reviews and progress check-ins
  • Shared live demos and design updates weekly to reinforce transparency and build trust
  • Coordinated backend and frontend alignment for the successful deployment of a Gemini API-powered AI chatbot.
Pawndora - Website Development - Process Image

Challenges & Solutions

Challenges Faced

  • Coordinating a remote, cross-functional team across time zones
  • Rapid integration of a new generative AI model within MVP timeline
  • Managing expectations around evolving scope while protecting MVP delivery timelines.

Solutions Implemented

  • Introduced structured Scrum routines, async updates, and clear sprint documentation to maintain alignment
  • Facilitated technical alignment between frontend and backend teams early
  • Created fallback plans in case of API failure or latency issues
  • Managed expectations around evolving scope while protecting MVP delivery timelines.
Pawndora - Website Development - Solutions Image

Project Gallery

Pawndora - Website Development - Image 4

Outcomes & Impact

  • MVP delivered on schedule within 1 month, meeting all priority feature requirements
  • Fully functional AI chatbot using Gemini API deployed and accessible on the live site
  • Responsive website launched across desktop, tablet, and mobile formats
  • Enabled the client to begin onboarding users early, even before core product build-out
  • Client reported high satisfaction with sprint execution, visibility, and team communication
  • Led the end-to-end execution of a functional AI-powered MVP website in just 4 weeks
  • Coordinated a multi-disciplinary team to deliver technical and UX excellence
  • Established a repeatable sprint framework that the client has adopted for future phases
  • Built trust and momentum that enabled early-stage user onboarding and demo readiness.